In the last year, just after creating a VR show experience as well as a game, “Afterworld: The Age of Tomorrow,” Demna made a Balenciaga collection for “Fortnite,” the epic video game dedicated a runway show to the notion of clones wherein one model wore every outfit, some of which “hacked” into sister brand Gucci by “stealing” its most recognizable designs and reinterpreting them pulled a fast one on guests by turning a faux red carpet into a fashion show and unveiled a Simpsons x Balenciaga cartoon about the transformative power of fashion as demonstrated by its effects on the people of Springfield, who generally could not care less about a French couture house. But few designers actually embraced the opportunity for creative destruction and reinvention quite like Demna. ![]() ![]() ![]() And avatar me was interviewing avatar him face to face in cyberspace, only a few hours after the Balenciaga fall 2022 show had been revealed on the brand’s website as a time-traveling wormhole to an imaginary Balenciaga show from the 1990s, shot on VHS tape, like an artefact from an alternative past.ĭuring the pandemic, fashion talked a lot about disruption and changing the system and a fresh start.
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